Knowing the strategic
plan definition is important to
understanding exactly what you are creating and why you are creating it.
definition: a documented, coordinated
and disciplined process to produce a desired outcome.
The word “documented” is used because if it not written
down, then it is merely theory or a concept.
When a plan is at the
strategic level, it is a global or
universal plan. Therefore
it must be coordinated
throughout all departments. All
departments should be involved with the strategic planning
Lastly, you do not do a
strategic plan for the fact of
having a strategic plan, and then file it away.
It is a living document that all organization
decisions are based. Therefore,
the process must be disciplined,
meaning that there are identifiable benchmarks to track your progress
the desired outcome.
Considerations for Strategic Planning
A critical element that
is sometimes lost in the strategic
process is that strategic planning is a
The president of a corporation doesn’t do
strategic planning, his staff does.
vice-president of sales doesn’t do strategic planning, his or her sales
The leaders assist in writing
a mission statement and the vision
statement required in the strategic planning process. This puts them in the
planning process in
spirit. They may even assist in the
SWOT analysis, and at a minimum review it before planning
Yet, the constant
presence of a
leader in the planning may actually impede the whole point of strategic
which is to come up with an innovative plan based upon the synergy of
collective minds of the subordinates.
A leader's presence
would definitely censor the brainstorming
portion of the planning.
Because of this,
corporations often bring in a third party
coordinator to facilitate the planning process.
Incidentally, this is one of my favorite
things to do. For
more information on how I can facilitate
your strategic planning click here.
process the leader might provide guidance and direction. And, he or she
approves, and/or adjusts, the proposed plan.
Yet, in the strategic planning
process, it is up to the subordinates to
do the planning.
This brings me to my next
point. Leaders must
empower the people to conduct
the strategic planning process. Leaders
must trust the fact that your empowered planners are intelligent, and
out for what is best for the organization.
Without this belief, strategic planning simply
will not work. It
would be better if the leader simply shut himself
or herself in their office and write the plan by themselves, because
they have their own strategic plan definition.